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What is a MaaS application?

As of this September 2023, the STIB (Société des Transports Intercommunaux de Bruxelles) has introduced its new MaaS application, which should facilitate mobility in Brussels in the years to come. But what is a MaaS application? Explore this burgeoning concept in our recent article, and discover the role played by GCP Consulting in this highly strategic project for STIB-MVIB and the Brussels-Capital Region.

What is Maas Application ?

The concept MaaS from English (“Mobility as a Service) is an innovative concept designed to encourage the transition from private transport such as the car towards shared mobility services. The aim of a MaaS application is therefore to bring together all (or at least the vast majority) of mobility service providers in a single application.

Floya : The ultimate mobility solution

Floya allows any user to move from point A to point B throughout the Brussels region, offering several mobility alternatives according to their multi and intermodal preferences: bus, car, metro, train, electric kick-scooter, electric bike, cab, shared car and many others. So you can combine several means of transport for a single trip. Planning, route tracking, booking and payment are all carried out directly in Floya. Practical, isn’t it? All of Brussels’ transport services in a single, easy-to-use application.

Floya is now available in the Apple Store and Google Play Store, and will continue to be enhanced over the coming years with a view to increase the number of mobility services available, add new features and enhance the user experience. Learn more about Floya in this short video:

Floya team application MaaS

GCP Consulting's role

Developing such an application is a much more complex process than it might seem, requiring many different profiles on both the business side (Program Manager, PMO, Change Manager, Product Owner, etc.) and the technical side (Technical Lead, Data Specialist, Developers, etc.). It’s precisely on the business side that we find the roles played by GCP Consulting in this project: public procurement expertiseProject Management Office (PMO), change managementproject management and test monitoring. They are described in the following paragraphs :
When the contract was awarded to select the service provider who would technically develop the MaaS application, GCP was mandated to provide its expertise and support to the teams of strategic buyers and legal specialists in :
 Organizing all stages of the procedure to meet the award schedule as closely as possible;
– Ensuring compliance with market rules to mitigate the risk of recourse ;
– Putting in place processes to collect information and ensure its formatting in relation to selection and allocation criteria;
– Accompanying STIB in drafting the reasons for allocations to guarantee the rules of fairness and impartiality.
The PMO ‘s skills in this type of project are similar to those of many IT projects:
  • Budget management, including monitoring of the budget defined in the public contract for the services of the service provider ensuring the technical part as well as the internal budget linked to the need for consultancy for certain roles in the project;
  • Planning Management and monitoring of deliverables, essential in IT projects where the scope is subject to numerous variations and unforeseen events depending on the technical functionalities developed;
  • The organization of information sessions and training sessions to inform the various departments impacted by the application ;
  • Risk monitoring, to provide management with a status report on the project and assist in decision-making;
  • Resource management, with requirements for certain roles varying as the project progresses;
  • All tasks related to program coordination.

The development of a MaaS application remains an innovative concept, with numerous adaptations to cope with socio-economic realities, climate ambitions and existing legislation. These external factors force a company to continually adapt to absorb these new challenges.

Change management implemented in parallel with project management can smooth out the effect of these challenges on the organization.

The development of such an application is done, as far as possible, in an Agile way (editor’s note: each functionality is developed, tested and integrated into the application, some in parallel as opposed to the Waterfall method which includes more linear and sequential phases, and where completion of the previous task is essential to move on to the next stage).
floya application maas

This is why the pillars of change management, such as stakeholder analysis (departments impacted) and impact analysis (how stakeholders are impacted) must be regularly adapted and remolded to match the reality of the functionalities developed.

Numerous activities have been implemented as part of this change management process:

  • Analysis of stakeholders and mapping of their roles in the project;
  • Analysis of the processes impacted, and definition of the AS IS (initial situation) and TO BE (future situation) as well as qualification and quantification of the impact on the internal organization, leading to mitigation actions;
  • Definition and implementation of service management, i.e. the process to be followed in the event of problems/bugs in the application;
  • The organization of information sessions and training sessions to inform the various departments impacted by the application;
  • Preparation of communication materials with the support of internal STIB teams (visuals, presentations, tutorial videos, brochures, intranet news, etc.),
  • The organization of roadshows at various STIB sites to present Floya (editor’s note: STIB employs over 10,000 people).
  • and many others.
Finally, GCP also provided support for the testing and implementation of UATs (user acceptance tests). Developing an application in agile mode means that several functions can be developed in parallel, so that certain integrations can be tested while others are still under development.
This project is a success for GCP, not only because it enables us to enrich our skills and know-how. Indeed, Brussels is one of the pioneering cities in Europe to develop such an elaborate MaaS application. But it also enables us to offer a single customer our wide range of services, enriched and proven over almost 20 years of previous assignments.
Written by Julien Hernaut, Consultant in Process Improvement and Change Management. PMO and Change Manager on the MaaS project at STIB.

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