1. DO THINGS SERIOUSLY WITHOUT TAKING YOURSELF TOO SERIOUSLY
Putting the customer at the center of the company. That is, to be more customer-centric and less egocentric.
2. THE DEVIL LAYS IN THE DETAILS
A good execution requires a good preparation and therefore a rigorous planning.
3. NEVER UNDERESTIMATE RESISTANCE TO CHANGE
Transformation means change. Because how can we improve if we don’t change our habits? The aversion to change is natural for humans.