{"id":20537,"date":"2021-12-22T10:34:12","date_gmt":"2021-12-22T10:34:12","guid":{"rendered":"https:\/\/gcp-consulting.eu\/my-first-steps-as-a-consultant-retrospective-of-12-months-at-gcp-consulting\/"},"modified":"2022-03-10T17:22:41","modified_gmt":"2022-03-10T17:22:41","slug":"my-first-steps-as-a-consultant-retrospective-of-12-months-at-gcp-consulting","status":"publish","type":"post","link":"https:\/\/gcp-consulting.eu\/en\/my-first-steps-as-a-consultant-retrospective-of-12-months-at-gcp-consulting\/","title":{"rendered":"My first steps as a consultant: retrospective of 12 months at GCP consulting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20537\" class=\"elementor elementor-20537 elementor-19650\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-921b0fc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"921b0fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dcddf2 sc_content_align_inherit sc_layouts_column_icons_position_left exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"7dcddf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4995140 exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"4995140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The meet up with GCP Consulting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a36b080 exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"a36b080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fd6dcd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"fd6dcd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-153289a sc_content_align_inherit sc_layouts_column_icons_position_left exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"153289a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-097b6dc exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"097b6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p3\"><span class=\"s1\">In May 2020, I met some members of the <a href=\"http:\/\/gcp-consulting.eu\">GCP Consulting<\/a> team at the Career Night organized by <a href=\"http:\/\/www.hec.ulg.ac.be\/fr\/accueil\" target=\"_blank\" rel=\"noopener\">HEC Li\u00e8ge<\/a>, the university from which I was about to graduate, a month later, with a master\u2019s in Business Engineering. The feeling is good, the team is young and dynamic, and the job description of a consultant intrigues me. That&#8217;s all it took for me to start the recruitment process. However, before this meeting, this job that I could not really define did not make much sense to me, after all, <strong>what is a consultant?<\/strong> I have been working in this position for a year now, and I invite you to discover my career path in order to learn more about the job of a &#8220;junior&#8221; consultant <strong>in a consulting firm specialized in transformation and change management,<\/strong>and about the reasons that led me to a human-sized company.<\/span><\/p><p class=\"p3\"><span class=\"s1\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7948d2d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"7948d2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c3e301 sc_content_align_inherit sc_layouts_column_icons_position_left exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"1c3e301\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68e21a1 exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"68e21a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">My first steps as a consultant: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d29049 exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"3d29049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e982a66 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"e982a66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a604d4 sc_content_align_inherit sc_layouts_column_icons_position_left exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"4a604d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-088368d exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"088368d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p3\"><span class=\"s1\">In September 2020, I took my first steps as a consultant. Some theoretical training was given to me in order to quickly acquire some knowledge on a fraction of services that <a href=\"http:\/\/gcp-group.eu\" target=\"_blank\" rel=\"noopener nofollow\">GCP<\/a> offers. The real training takes <strong>place on the field<\/strong>, which took me out of my comfort zone from the beginning, and in the end, that&#8217;s what I was looking for. The first week, along with my new colleagues, we went to Ath to a local cooperative. The mission<strong>there was to conduct a process<\/strong>analysis to frame the needs of the cooperative and to<strong>bring the expertise of GCP in the choice of a management software integrator.<\/strong><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The following week, I was on my way to Arlon to join another GCP team already operational on an ERP implementation project. My main duty in this project was to act as PMO (Project Management Office), i.e., <strong>to provide guidance and support to the management of projects.<\/strong> At the beginning, I mainly assisted my colleagues in various tasks such as organizing meetings, attending meetings to write up the minutes, doing the budget follow-up, ensuring the follow-up of the actions in progress for each of the project stakeholders, etc. After a few months, I coordinated some tasks of the change management where I planned the end-user trainings (NDLR&nbsp;: more than 60 trainings and 200 end-users) and <strong>calculated the key performance indicators<\/strong>in order to evaluate the quality of the trainings and the knowledge level of the end-users. At the same time, I carried out the follow-up of the acceptance tests (UAT), making sure that all the functionalities integrated in the ERP were tested and met the needs of the business. I was able to develop all those skills quickly, mainly thanks to the kindness of my colleagues. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">All this happened during the second lockdown linked to the COVID-19 pandemic that stopped the face-to-face work, which is so important in this type of project. We had to adapt and continue to meet the needs of the client despite the deterioration of the exchanges due to the distance.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><strong>This project was very formative<\/strong>and still occupies a part of my schedule. When you arrive on a project during the course of the project and you have not yet acquire professional experience, you are continuously learning. You have to assimilate a lot of specific words and concepts quickly. In an ERP implementation project,<strong>our role as a consultant<\/strong> specialized in transformation and change management <strong>is various<\/strong> and not directly linked to the implementation of the ERP which is the responsibility of a technical-functional consultant.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7e446a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"7e446a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-497267e sc_content_align_inherit sc_layouts_column_icons_position_left exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"497267e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8449d8 exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"a8449d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24aece2 exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"24aece2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The variety of GCP Consulting missions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e578d1d exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"e578d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-20a9ea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"20a9ea6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d12e83 sc_content_align_inherit sc_layouts_column_icons_position_left exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"5d12e83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78b72b3 exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"78b72b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p3\"><span class=\"s1\">Six months ago, in parallel with the previous project,<strong>I started a new type of project,<\/strong>which was writing the specification (in order to select a provider for the implementation of a management software). In spite of the preconceptions, I had against this type of project, thinking that it was too literary, I was pleasantly surprised by the diversity of the tasks that needed to be performed. Indeed, GCP offers its services for missions such as the analysis of the functional needs of the customer via <strong>thematic workshops,<\/strong> <strong>the drafting of the various clauses<\/strong> <strong>of the specification<\/strong> (administrative and technical) and appendices, <strong>the analysis<\/strong>of the offers and the selection of the bidder while training the reading committee (people analyzing the offers of the various bidders) with an aim of bringing all the necessary knowledge to them in order to select the provider best adapted to their needs.<\/span><\/p><p class=\"p3\"><span class=\"s1\">In the last few months, I have been working on a completely different but very interesting mission. I was in charge of the complete redesign of the website and the strategic image of GCP consulting with our digital partner, AR Digital. This mission allowed me to discover new horizons and to improve my soft skills, <strong>in particular by rethinking the way of communicating and interacting<\/strong> with many stakeholders. By the way, if you are reading me today, it is because the new strategic image of GCP has been unveiled and the new website is now online, I invite you to have a look at it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4df30bd elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"4df30bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64522f2 sc_content_align_inherit sc_layouts_column_icons_position_left exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"64522f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea862ad exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"ea862ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d82fc exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"c8d82fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To conclude this article,<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70d0c9 exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"e70d0c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-35a4871 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"35a4871\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0aa52e sc_content_align_inherit sc_layouts_column_icons_position_left exad-glass-effect-no exad-sticky-section-no sc_fly_static\" data-id=\"d0aa52e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-054eae6 exad-sticky-section-no exad-glass-effect-no sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"054eae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"s1\">I would like to emphasize that all the missions brought me valuable experience to evolve in this job. Of course, after one year, I am still at the beginning of my training, it is certain that my knowledge will continue to grow and develop throughout my career. The fact that I work in a <strong>human-sized firm<\/strong> has allowed me to quickly find my place and to have a certain <strong>autonomy on projects.<\/strong> I find that working on <strong>several projects of different natures<\/strong>, help me having a critical eye on my work and on the work of others. As we often say at GCP,<strong>the devil lays in details and you have to do things seriously without taking yourself too seriously.<\/strong> <\/span><span class=\"s2\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f609.svg\" alt=\"\ud83d\ude09\"><\/span><span class=\"s1\">.<\/span><\/p><p>If you would like to join our team, do not hesitate to apply for our job offers on our <a href=\"https:\/\/gcp-consulting.eu\/recrutement\/\" target=\"_blank\" rel=\"noopener\">Recruitment page.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In May 2020, I met some members of the GCP Consulting team at the Career Night organized by HEC Li\u00e8ge, the university from which I was about to graduate, a month later, with a master\u2019s in Business Engineering. <\/p>\n","protected":false},"author":3,"featured_media":20179,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[204],"tags":[],"class_list":["post-20537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-at-work-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retrospective of 12 months at GCP consulting - GCP Consulting<\/title>\n<meta name=\"description\" content=\"Discover my background to learn more about the profession of &quot;junior&quot; consultant in a consulting firm specializing in transformation and change management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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